I listen to audio books. I download from a service called Audible.com. I pay a certain amount each month and I can download two full-length books on a little digital player and, with a little FM broadcasting thingy which I plug into my car’s 12 volt outlet I can listen to books on my five hour round trips from Abilene to Lubbock where I teach.
I have listened to many fine books (and a few duds) and learned a great deal. I listen to novels which are entertaining or listen to non-fiction (science, history, biographies, etc.) which is educational. Occasionally I hear something absolutely sensational. Two books by Malcolm Gladwell fit into that category.
Some time ago I listened to his book, The Tipping Point. I was blown away. In the last few days I have listened to his book, Blink, and it’s happened again. I recommend both books highly but right now I want to talk about Blink. The subtitle is “The Power of Thinking Without Thinking.” Once you read this book you will never think about the way we think the same way.
What if I told you there is a psychologist who can predict the longevity of a marriage by spending only a few minutes observing a couple? What if I told you about some folks who, based on a few minutes listening to a physician talk to a patient, can accurately predict whether he will ever be sued? What if I told you about antiquities experts who can tell you whether a piece is a fake with just a glance?
In this book you will learn about the amazing accuracy of snap decisions. You will learn how what we hear and see can subconsciously impact the way we act. You will learn how, in many cases, a little slice of information is better than a lot of data.
The information in this little 254 page book can change the way you do business, the way you sell, the way you interact with other people…your world.
A special note to those who work with organizations (companies, churches, ministries, etc.) get this book and read it.
Malcolm Gladwell. 2005. Blink, Little, Brown and Company, New York, Boston.