Edit!

eyeseeyouTake this from a person who has made their share of writing boo-boos.  I rarely have a perfect first draft of anything I write.  I have learned (painfully) to carefully go over what I write and almost invariably discover something that would be embarrassing to publish.  This is especially critical when writing advertising copy destined be read by great multitudes.

Today I came across this example:

“Over time, this can add to unwanted weight gain that you do not want.”

A good, solid edit would have discovered this and restructured it.  Unwanted mistakes like this are something you do not want.

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Filed under Advertising, Blogs & Blogging, Editing, Humor, words, Writing

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